COMPCOMPARE
Value Ratio explained
Value Ratio compares nominal ticket revenue with prize value. Lower ratios represent better value on this measure.
| Ratio | Meaning |
|---|---|
| 0.34× | 34p of ticket revenue per £1 of prize value · 66% below prize value |
| 1.00× | Ticket revenue equals prize value |
| 2.00× | £2 of ticket revenue per £1 of prize value · 100% above prize value |
Now and sellout tell different stories
A draw can be excellent value at its current sales level, then become less attractive as more entries sell. Neither ratio predicts how many tickets will sell before the draw.
Listed or estimated prize value
Listed prize / cash alternative uses a value obtained from the provider. Estimated prize value uses a conservative revenue-based estimate when a value is unavailable.
Our current estimate uses a provider's median sellout revenue-to-prize multiple when at least five suitable listed-value examples exist; otherwise the baseline multiple is 2. We use at least a 2× baseline and retain 85% of the implied value, or 60% for Competition Fox, R Kings and Vogue. These are assumptions, not independently verified retail valuations.
Sold tickets × today's price is a revenue proxy. Discounts, bundles, free entries and actual prize costs are unknown. “Below prize value” therefore does not establish the provider's operating loss. Unknown prize values are shown as unavailable rather than invented ratios.